Data Benchmarking
Overview
What’s Data Benchmarking Anyway?
Before optimizing, you need to know where you stand. Data benchmarking lays the groundwork for informed SEO decisions — measuring your website’s current visibility, audience behavior, and technical health against competitors and industry standards. By setting accurate benchmarks, I help identify what’s working, what’s missing, and what it will take to reach measurable growth.
What Data Benchmarking Involves
Performance Overview: Assessing traffic sources, impressions, clicks, and conversions to understand your site’s current organic footprint.
Keyword Baseline: Identifying your existing keyword rankings, search visibility, and average position trends.
Competitor Comparison: Reviewing how your site performs against direct competitors — analyzing domain authority, keyword overlap, and content depth.
Technical Health Check: Evaluating loading speed, crawlability, mobile usability, and on-page SEO structure to establish a performance baseline.
Content Benchmarking: Measuring engagement and relevance metrics (CTR, bounce rate, dwell time) to spot improvement opportunities.
Why It Matters
Without benchmarking, SEO becomes guesswork. Establishing a clear baseline gives context to your progress — allowing every improvement in visibility, ranking, or traffic to be measurable and meaningful. It’s not just about identifying gaps — it’s about creating a data-driven story of where your brand stands today and where it can go next.