Data Analysis

Data Analysis

seo insights.

Overview

Data is the final step in the SEO lifecycle. It is also the step that makes every other stage work better. This is where results are measured, patterns are studied, and next actions are shaped with clarity, not guesswork.

SEO changes fast. Competitors shift. User behavior evolves. Algorithms update. Without data, you risk optimizing blindly. With data, you see what actually moves the needle.

My data analysis process evaluates performance across all channels. It highlights what is working, what needs improvement, and what should be done next to maintain growth.

What I Analyze

Keyword Performance

  • Ranking trends

  • New keyword opportunities

  • Low-hanging targets for quick wins

Traffic and Behavior

  • Organic sessions

  • Click-through rates

  • Engagement patterns

  • Top and underperforming pages

Conversions and Goals

  • Lead sources

  • High-intent content

  • Pages that push users closer to action

Technical and On-Page Signals

  • Crawling and indexing health

  • Core Web Vitals

  • Page experience insights

Off-Page Health

  • Backlink growth

  • Domain authority progress

  • Brand mentions and citations

The SEO Loop Continues

Data analysis completes the SEO lifecycle. It also restarts it.
Every insight informs the next benchmark, the next audit, and the next strategic move.
This is how SEO becomes consistent, predictable, and sustainable.