Search Engine Optimization (SEO)

Search Engine Optimization

(SEO)
Search Engine Optimization by Estelle VA for Real Estate and Digital Marketing

Overview

Search Engine Optimization isn’t just about ranking — it’s about creating systems that help your brand get discovered by the right audience at the right time.


Through a balance of analytics, content alignment, and technical refinement, I help businesses strengthen their digital foundation and long-term visibility.

MY SEO PROCESS

1. Data Benchmarking

Establish baseline metrics (traffic, rankings, site performance) to measure growth.

2. Keyword Research & Mapping

Identify target keywords and align them with the right pages for visibility.

3. Website Audit

Comprehensive technical check for speed, indexing, crawlability, and site health.

4. On-Page SEO

Optimize titles, meta tags, headers, internal links, and content for search intent.

5. Off-Page SEO

Strengthen authority through backlinks, citations, and external signals.

6. Data Analysis

Track performance, provide insights, and refine strategies.

What You Gain

• Improved website visibility and discoverability

• Consistent ranking improvements

• Targeted, high-intent traffic

• Insightful data reporting for informed decision-making

• Views on visual content

SEO Tools I Use

• Ubersuggest • Ahrefs • SEMrush • Screaming Frog • Google Analytics • Google Search Console • WordPress • CRM and CMS Integrations